After deciding on the overall timeline of the internship project, The secondary and primary research was done in order to know the target user well.

 

For Primary research, an open-ended personal interview was used as a major tool to build personas to get the pain points and motivations of each persona. Those pain points and motivations helped us in the basic features, the design needs to have to make it user-friendly. Secondary research included competitive bench-marking.

 

The objective of the Personal Interviews:

 

• To know about her lifestyle/ daily routine, So as to know how the patch and the device can become a part of it, effortlessly.

 

• To know about the activities and the experiences, she relates to in order to take inspiration from that and inculcate those similar experiences in the product in order to fit it into her life seamlessly.

 

• To know about the participation of the husband and the family members To have information about the physical limitations and capabilities while using the product during the day.

 

• Data collection for empathy maps and user journey mapping - to know there pain points, frustrations, goals and motivations?

 

• Observation of her postures, how she(or husband) touches her belly, and what kind of movements are most common, so as to have the sticking of the patch in accordance to that posture and movements.

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Research tools: Personal interviews, Observation(fly on the wall)